by Pete Brown
tldr
Creativity isn’t just ‘having ideas’—it’s noticing patterns, making connections, and building something useful from them…
…In my own practice, I treat this ‘different thinking’ as a design asset: I build clarity through visuals, iterate rapidly, and translate complex ideas into approachable experiences. Whether I’m editing a video loop, designing a portfolio site, assisting a gallery installation, or teaching pop-up mechanics, I’m always asking: how can this be more engaging, more accessible, and more human?
